Choosing where to hold your investments matters. The platform you pick affects the fees you pay, the funds available to you and how easy it is to manage your money. Below are some of the most popular FCA regulated platforms to choose from.
Pros
- No account fees on the Invest account, Stocks & Shares ISA or SIPP
- Beginner-friendly app with fractional shares from a few pounds
- Interest paid on cash you haven’t invested yet
Cons
- Support is app/chat only, no phone line
- Fewer research tools than the bigger platforms
Pros
- Simple, well-reviewed app aimed at newer investors
- Fractional shares, with a free plan to get started
- ISA and SIPP included free on the Basic plan, no monthly fee
Cons
- Smaller investment range than the bigger platforms
- No phone support
Pros
- One of the UK’s largest and most established platforms
- Very wide range of funds, shares, ETFs and investment trusts
- Strong research tools and highly rated customer service
Cons
- Generally pricier than newer platforms, especially on funds
- App and site feel less modern than newer competitors
Pros
- Wide range of accounts: ISA, SIPP, Junior ISA and dealing account
- Lower percentage fees than HL on shares and ETFs, with a cap
- Well regarded tools, repeatedly Which? Recommended
Cons
- Fund fees are still percentage-based, so costs add up at scale
- App and site feel less modern than newer investing apps
Pros
- Backed by the well-established Lloyds Banking Group / Scottish Widows name
- Convenient if you already hold a pension or other product with them
- Stocks & Shares ISA and a general dealing account both available
Cons
- Smaller investment range and fewer tools than dedicated platforms
- Less proven track record in DIY share dealing than specialists
- Less name recognition among self-directed investors
Fees and features can change over time, so always check a provider’s own site for the latest details before choosing. In the meantime, take a look at my UK Account Types page to see how each account type is taxed.